The more I work with people looking for a future in Online Marketing and running a successful internet business…

the more it becomes apparent the a key element that they all demand is leadership.People who are new to this online marketing world, don’t have a clue where to begin and they look at you, as a leader, for the answers. Leadership is a fundamental role you must master if you’re thinking of being successful for the long haul.

Follow Th Leader

Anyone can think they’re marketing their business from home but it’s much more than just sayin…”I have a home business”

It takes learning new habits, understanding the powers of leverage, and the right guidance to really get a grasp of how to be s SUCCESSFUL online marketer. Finding the right mentor is super important! Finding someone who is in the trenches, someone who can lead and has the communication skills & provides constructive criticism that allows you to grow into the best internet marketer you can possibly be.

I’ve had help along the way, most definitely, but the majority of my learning has bee through the school of hard knocks. Trial and error….trial and error. In my opinion, that’s that best education possible…..but also the most costly.

My goal is to shorten your learning curve by 6 months….. My goal is to guide others like I wish someone would have guided me.

As you further investigate joining any program or community make sure to take the time to understand the leadership and support of the person you are about to align yourself with. Make sure that you Google that person so you can understand exactly who you are about to connect with….for example…

Google: Ruben Ruiz Internet Marketing Mentor….. This should show you what I’m talking about.
On your new internet marketing adventure…..just follow the leader

What’S The Big Deal With Keywords And Why Are They Important To My Marketing?

Keywords are he blood line of your SEO marketing campaign!

In  nutshell, a keyword is a word or phrase that describes the main concept/s of a particular subject matter. Single word keywords like “business” are highly usually highly popular keywords and highly competitive keywords to SEO (Search Engine Optimization)  for.

Long tail keywords are keywords phrases made up of multiple words. Longer tail keywords tend to have higher conversion rates because the search phrase is further down in the buying process.

For example:
Optimizing for “business” will be a tall mountain to climb. You’ll be going up against sites that have been around for some time and are trusted and established. You also don’t know what the person typing in the word “business” is looking for. It could be for a high school project or they’re just trying to spell “business” right.

On The Other Hand…

If you SEO for the keyword: “how to start a small business in Southern California” this is much more targeted and further in the “buying” process. It may also be easier to SEO because there will be much less competition than optimizing for “business”.

Keywords are the most important part of your marketing, whether it be through blogging, articles, content marketing, web 2.0, even paid marketing….keywords are the most essential part of your marketing efforts and anytime you’re looking to start a marketing campaign, you always start wit the keywords.

I’ve Spent Years In The Home Business Industry

I went to countless seminars, made cold calls, hosted home meetings, the works. I hated this constant grind, while making low to mediocre money. I knew I wanted to be my own boss, I also knew there had to be a better way. This whole “3 foot rule” crap wasn’t working for me.

In 2008 I started going online to try to find a better way to prospect

I started seeing this book that was creating buzz throughout the industry. This funny little orange book called Magnetic Sponsoring. Now at first, I just ignored it…but it kept popping up within the home business community. I decided I had to check it out for myself and bought it. I started reading… and reading, and before I knew it I read the whole book on a Sunday afternoon.

I remembered light bulb after light bulb going off as I went page after page…

soaking everything in, by the end of the book I had a complete paradigm shift. The way I understood marketing had changed forever. Mike Dillard made some pretty bold statements in the preface of this book, and he delivered the goods. My perspective had permanently changed. There actually is a better way.

Understand That If You Want Things To Change In Your Life Than YOU Must Change

Change ALWAYS starts from within. Different thoughts create different actions. Different actions create diffferent results. By the time I finished reading Magnetic Sponsoring I realized every marketing tactic I’ve been taught about recruiting had been dead wrong. I would never market that way again.  My mindset changed, my marketing approach changed, and I saw the money pouring in. If you have not yet read Magnetic Sponsoring and your serious about being successful in this industry than Magnetic Sponsoring is a must have for your home library.

Check it out Here: